Celebrating its 13th anniversary this year, Baptie & Company is an independent organisation that specialises in delivering best practice and how to information through its four Communities:

• Channel Focus Community
• Marketing Focus Community
• Direct Focus Community
• Net Focus Community

 Members of the Communities are:

• Sales and marketing executives in the technology and telecom industries
• IT security executives in the largest organisations in the world

This information is developed by senior executives in each sector and the ethos of the Communities is to share this information in a closed environment of like-minded executives, who, for the benefit of the whole Community, want to promote best practice within it. 

Baptie Communities are run by its members, for its members.

In depth Industry understanding

All the key executives of Baptie & Company have been involved in Sales and Marketing in the computer industry for almost 20 years. Our senior managers have spoken at conferences all over the world addressing the key issues affecting the industry.

Working closely with the industry

Each conference has an advisory group of key figures from the industry. The group helps structure the agenda and suggest the best people to deliver the topics. This ensures the best people deliver the information you need on the issues that need to be addressed.

Content, content and content

That's what our delegates are looking for and in order to ensure we continue to deliver the best content in the industry we carefully check and monitor every presentation for every event. In this way we can ensure that each presentation not only delivers great information on the topic but also has the WOW factor that we know our delegates are looking for.

Delegate participation

Baptie & Company conferences are about more than just listening, each conference has sessions where the delegates break into small workshops which are designed to help solve the participants real day to day issues. Based on a 'peer group format, but each led by experts in their field, these workshops are your chance to bring along the problems and issues you are facing and to talk to industry colleagues about how they have tackled these same issues.

Speaker awards program

We are the only company in the industry with a recognized speaker awards program, voted on by the conference delegates. This both recognizes the enormous efforts put in by our speakers and promotes the quality of presentation our delegates have come to expect.

Key networking opportunities

At the breakfasts, the lunches and the evening events all of our delegates get the opportunity to network with our speakers, our moderators and colleagues from the industry in a less formal atmosphere. All our events provide great opportunities to network, learn and have fun!