Title: Articulating a Digital Brand Voice in the Web 2.0 World
Date: 24 September 2008
Time: 9.00hrs Pacific; 12.00hrs Eastern; 17.00hrs UK; 18.00hrs Central Europe
Speaker: Larry Vincent, Group Director, Strategy, Siegel+Gale
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Web 2.0 offers a number of opportunities for business-to-business communications, interaction and customer relationship management, but companies need to look beyond the hype and consider the limitations of what works for their brand and what benefits their customers.
Baptie Online has invited leading marketer Larry Vincent, Group Director, Strategy, Siegel+Gale to delve into a number of case studies of companies exploiting that functionality.
By attending this complementary webinar you will learn:
- How Web 2.0 applies to best practice in sales and marketing for customers of various sizes
- How different aspects of Web 2.0 can be used to articulate a consistent and compelling digital brand image
Register now to reserve your place
About the speaker - Larry Vincent
 Larry Vincent leads the strategy practice at the Los Angeles office of Siegel+Gale. He specializes in strategic brand management and development, branded corporate alliances, integrated marketing, and branded entertainment. His clients have included MasterCard Worldwide, Microsoft, Symantec, Freescale Semiconductor, Texas Instruments, the National Football League, the Smithsonian Institution, The Home Depot, and dozens of venture-financed, early stage technology companies. Prior to his work at Siegel+Gale, he led the Los Angeles office and entertainment marketing division of Octagon Worldwide. Before that, he was a senior partner and lead strategist at Cabana Group, a strategy agency specializing in media and entertainment.
Larry is an active writer. His book, Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy, was released by Dearborn Trade Publishing in 2002. The book explores the narrative structure of consumer brands, the role of myth and the collective unconscious to influence brand touchpoints, and the ways in which consumers develop relationships with brands over time through the devices of storytelling. He is currently at work on a new marketing title, due out in 2008. He released a collection of poetry in early 2007.
Larry began his career managing and developing strategic brand alliances and partnerships for The Walt Disney Company. He spearheaded projects that leveraged Disney's brand equity and integrated marketing power to launch initiatives with leading corporate partners such as AT&T, American Express, Coca-Cola, and Kodak. He also worked on global brand building initiatives linked to new technologies that spanned multiple Disney divisions. He holds an MBA from the Marshall School of Business at the University of Southern California. He also received his Bachelor's degree from USC, where he attended the School of Cinema-Television.
Register now to reserve your place | 
