Digital Marketing Specialist

Baptie & Company is the world-leading provider that specializes in building a business to business communities and delivering best practice and how-to information. We are currently recruiting for dynamic, highly motivated, passionate and confident digital marketing specialist to join our marketing team. You will be an integral part of our success and a valued team member! In this role, you will be responsible for maintaining and executing the marketing and communicating strategy for the communities as well as other service lines. This is a full-time position, Monday-Friday, during regular business hours, and requires occasional travel out of state. 

 

Duties:

  • Maintaining and auditing content and graphics for communities and events

  • Updating and monitoring the back end of three community websites

  • Developing the online experience, including improving functionality and customer journey

  • Work with new platform vendor and development team to develop new website for 3 communities

  • Work with development team on website changes, implementing and proofing those changes

  • Applying SEO best practices to community websites

  • Updating community databases with new member information

  • Creating weekly/monthly emails including newsletters, promotional, and news flashes, with responsibility for writing and graphics

  • Managing and updating the mailing and social media schedules

  • Writing posts and engaging with our social media audiences

  • Acting as the resident social media expert and developing the strategy for the Communities and optimizing links on Twitter, LinkedIn, Google +, etc

  • Reporting on key metrics for all digital activities

  • Creating KPI reports for client meetings and other analytic reports as needed

  • Support event department by preparing Speaker bios, PowerPoint slides, table stands, invites, etc

  • Support in preparing printed materials for conferences and roadshows

  • Graphic design projects as needed

  • Video editing projects as needed

 

Requirements

  • 1-2 years’ experience in digital marketing

  • Bachelor’s degree in business, marketing, communications or related field

  • Experience with website management, SEO, email campaigns, social media, &CRMs

  • Experience writing content

  • Proficiency in MS Excel, PowerPoint, and Word

  • Experience with Photoshop a plus

 

Knowledge, Skills & Abilities:

  • Ability to excel in a detail-oriented, deadline-driven environment

  • Excellent written and communication skills

  • Ability to be self-motivated, persistent

  • A people person, outgoing, confident, sociable.

  • Comfortable relating to C-suite level executives

  • Dedicated team player with a strong work ethic

 

What we can offer you:

  • Competitive compensation with vacation and holiday pay

  • Professional work environment while expanding your knowledge, skills and professional growth

  • Flexible work schedules and healthy work-life balance

  • Casual Attire

  • Free Parking

 

We'd love to hear from you! Please send your resume to svick@baptie.com and share with us why you think you'd be the perfect fit for our team!

© 2019 by Baptie & Company